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Key Nutrients in Clean Bowls & How They Benefit Your Pet

Blog Home Aug 16, 2021

The importance of a balanced diet

When it comes to maintaining a balanced diet, Zoe Costigan, resident Itch vet, says:

“It’s over 2,000 years since Hippocrates stated “let food be thy medicine and let medicine be thy food’ and this saying still stands true today. It is essential our domestic pets receive the correct nutrients in the necessary amounts for both their species and life stage. A diet must be nutritionally complete and balanced to avoid symptoms of malnutrition, obesity and chronic disease.”

At Itch, we’re pet wellness experts. This is why our new pet food, Clean Bowls, has been developed by expert pet nutritionists. You can feel confident your pet is getting all the nutritional goodness they need, while they demolish every tasty mouthful!

What’s inside Clean Bowls?

Here’s a breakdown of the nutrients and top ingredients you’ll find included in our Clean Bowls recipes and how these will keep your pet in tip top shape.

Macronutrients vs micronutrients for pets

To start with, let’s get back to basics. Just like us humans, our pets need a balanced combination of macronutrients and micronutrients to stay healthy.

  • Macronutrients are the nutrients needed in larger quantities which provide our pets with energy. Examples of macronutrients include carbohydrates, proteins and fats.
  • Micronutrients, as the name suggests, are needed in much smaller quantities. They’re often referred to as vitamins and minerals.



What are carbohydrates & why does my pet need them?

When we digest carbohydrates, these are broken down into glucose which provides the energy our pets’ bodies and brains need to function. There are 3 different types of carbohydrates found in food: sugar, starch and fibre.

Carbohydrate sources in Itch Clean Bowls include:

  • Oats: As well as being an excellent source of energy, oats provide a great source of soluble fibre. Soluble fibre dissolves in water and creates a gel-type consistency, helping your pet to produce healthy poops!
  • Rice: Very easy to digest, so ideal for pets with sensitive tums. 
  • Linseed: Sometimes referred to as flaxseed, these nutritional powerhouse seeds have a whole host of benefits. To name but a few: they’re anti-inflammatory, they help improve the condition of your pet’s skin and coat, they give their immune system a boost AND help to prevent constipation.


What is protein & why does my pet need it?

Protein (which is made up of amino acids) is an essential nutrient and building block for the building and repairing of our pet’s muscle, bone, skin, hair (and almost any other body tissue)! It helps to support their immune system and is also a brilliant source of energy. Interesting fact: cats require different amino acids to dogs. Hence why cats need cat food and dogs need dog food!

Protein sources in Itch Clean Bowls include:

  • Chicken: Our responsibly sourced chicken provides a lean protein source, rich in essential amino acids. Essential amino acids either can’t be produced by your pet’s body naturally, or can’t be produced quickly enough or in sufficient quantities to support health, so it’s important your pet gets this through their diet.
  • Fish: We use salmon, haddock and blue whiting in our Clean Bowls recipes – they’re a firm favourite with the fish lovers! Rich in amino acids, they have anti-inflammatory properties, provide support for skin and coat condition and help to maintain healthy joints.


What are fats & why does my pet need them?

Fat is a concentrated source of energy and the main stored source of energy in our pets’ bodies. It forms an essential part of a balanced diet and enables the absorption of fat-soluble vitamins (A, D, E and K).

Fat sources in Itch Clean Bowls include:

Salmon and salmon oil: Rich in omega 3 and 6 fatty acids, salmon supports cognitive and visual development. Omega 3 has anti-inflammatory properties and promotes a healthy skin and coat.

Vitamins and Minerals

What are vitamins & minerals and why does my pet need them?

Vitamins are essential nutrients needed in small quantities to stay healthy. Minerals are elements required by our pet’s bodies to develop and function normally. Clean Bowls recipes have been developed to contain the ideal balance of vitamins and minerals to nourish your furry friend from within.

Vitamin & mineral sources in Itch Clean Bowls include:

  • Sweet potato: This provides a great source of vitamin A & C. It’s also rich in antioxidants, potassium and magnesium. Potassium is an electrolyte needed for healthy muscle & blood vessel function. Magnesium supports muscle health, as well as organ health and function.
  • Asparagus: This provides a rich source of vitamins A, C and K, as well as folic acid which all help contribute to general health & well-being. 
  • Chicken: Chicken delivers a rich source of B vitamins and iron which may help to maintain overall health.

What do vets have to say about Itch Clean Bowls?

Vet being licked on chin by dog

When it comes to feeding your pet, it is important they get a well-balanced and nutritious diet tailored to their needs. The Clean Bowls recipes are wonderful all-rounders that help you keep your furry mates at their most fabulous selves!” Zoe Costigan, BVSc BSc(hons) Cert AVP MRCVS

Receive 50% off Itch Clean Bowls

Dog sitting next to '50% off' sign

You can now save 50% off your first bag when you subscribe! Simply add to your basket and your discount will be applied at checkout. 

Sat-Itch-Faction Guarantee

After giving your furry friend a taste test of Itch Clean Bowls, we’re pawsitive it’ll be clean bowls all-round. So confident in fact, we’ll refund you if your pet turns their nose up at it.* No quibbles for uneaten nibbles!



 *After 28 days, you’ll have a week to get your money back. T&Cs apply.